PS: Vous n’avez pas le temps de lire l’intégralité du message? Cliquez pour en télécharger la version PDF!

Lorsque Johannes Gutenberg a inventé la typographie, le monde a changé pour toujours.

L’éducation s’est largement répandue. Des artistes renommés de la Renaissance, comme Léonard de Vinci, ont appris des livres et écrit de nouveaux livres à transmettre à la prochaine génération.

C’était payant d’être auteur à cette époque!

Aujourd’hui, Internet est notre presse et nous produisons de nouveaux contenus à un rythme exponentiel. Comme à la Renaissance, de nombreuses personnes acquièrent de nouvelles compétences en ligne, en dehors de leur éducation formelle.

Aujourd’hui, il est avantageux de créer et de vendre des cours en ligne.

Puisque vous lisez ce guide en ce moment, vous l’avez probablement déjà fait. Alors que les livres sont traditionnellement un excellent moyen de transmettre des informations, les cours en ligne sont plus attrayants et plus interactifs, ce qui en fait une méthode d’enseignement beaucoup plus efficace.

Augmenter les cours en ligne | Créer et vendre des cours en ligne | Plateforme de cours en ligne Thinkific

Chez Thinkific, nous avons aidé des dizaines de milliers d’entrepreneurs à créer et vendre plus de 100 millions de dollars de cours en ligne. Avec notre plateforme, vous pouvez créer votre site de cours en ligne, télécharger votre contenu de cours et le partager avec des gens du monde entier en quelques clics. Nous avons révolutionné la façon dont les individus gagnent et apprennent en ligne, en créant une plate-forme complète conçue à la fois pour les créateurs de cours et leur public.

Et après avoir aidé ces personnes à créer leurs cours en ligne, nous savons exactement ce qui est nécessaire. De la création d’un sujet à apprendre, à la création du contenu réel du cours, à sa commercialisation et à l’attraction des étudiants, nous avons documenté le processus exact avec les étapes utilisées par les clients les plus performants dans ce guide.

Comment créer et vendre des cours en ligne: le guide étape par étape Cliquez pour tweeter

Quant à la façon de lire ce guide, je vous suggère de lui donner d’abord un bref croquis, puis de revenir pour parcourir chaque section à la fois. Lorsque vous avez terminé une section, mettez-la en action et revenez à la section suivante lorsque vous êtes prêt.

Plongeons!

PS: Vous n’avez pas le temps de lire l’intégralité du message? Cliquez pour en télécharger la version PDF!


CHAPITRE 1

Pourquoi créer des cours en ligne?

Au plus fort de la récession de 2008, Lewis Howes s’est retrouvé brisé et vivant sur le canapé de sa sœur. Sa carrière de football fougueux avait pris fin en raison d’une fracture un an plus tôt. Ce n’était pas un bon moment pour lui d’être sans travail et sans compétences professionnelles.

Mais Lewis était conduit. Il voulait réussir, alors il a passé toute la journée sur LinkedIn, à se connecter avec les autres et à développer son réseau avec soin.

Au fil du temps, il est devenu si bon en réseau en utilisant LinkedIn que les gens lui ont demandé de leur apprendre à utiliser LinkedIn pour leur entreprise. Au début, il a animé des ateliers personnels, mais s’est ensuite rendu compte qu’il devait créer un cours en ligne pour le développer.

Avant de mettre en place son cours en ligne, Lewis a demandé aux étudiants de payer à l’avance pour voir s’il y avait des intérêts.

Le lendemain, il s’est réveillé avec son compte de 6 300 $.

Avant de commencer à créer et vendre notre cours en ligne, voyons pourquoi nous devrions nous embêter. La raison la plus évidente est de générer des revenus et, en fait, il y a des gens qui ne gagnent leur vie que par la vente de cours.

Cependant, il y a des avantages supplémentaires à créer des cours en ligne au-delà de l’argent. Et, en fonction de vos objectifs pour votre entreprise, il existe différentes manières d’en créer un.

Découvrez comment @lewishowes a gagné 6300 $ en un jour grâce à son premier cours en ligne Cliquez pour tweeter

Les cours en ligne comme source de revenus

La génération de revenus est la raison la plus courante pour un entrepreneur de créer des cours en ligne. Il s’agit du cas d’utilisation le plus simple: vous créez un cours en ligne une fois et les gens l’achètent plusieurs fois.

Bien sûr, il y en a beaucoup d’autres, que nous décrirons en détail, mais c’est la chose simple de créer un cours en ligne. En tant qu’actif numérique, sa production est peu coûteuse et sa distribution est bon marché. Pas de frais de port!

Une fois que Lewis a réussi ce premier cours en ligne, il n’a plus été suspendu. Aujourd’hui, il a bâti une entreprise de plusieurs millions de dollars qui vend des cours en ligne, des livres et d’autres actifs numériques.

« Je pense que c’est le moment idéal pour démarrer une entreprise en partageant ses connaissances. » – Lewis Howes, École des grands

De nombreux autres entrepreneurs passent aux cours en ligne de la même manière.

YouTubers dépendait historiquement des revenus publicitaires. Cependant, avec tout le contenu vidéo qu’il crée, il est facile de l’intégrer dans un cours en ligne. Cela leur permet de générer des revenus beaucoup plus élevés que ce qu’ils obtiennent des annonces.

Sunny Lenarduzzi est un expert en marketing YouTube. En tant que consultante, elle a aidé les entreprises à développer leur chaîne YouTube. Aujourd’hui, il apprend aux autres à faire de même en elle YouTube pour les patrons cours en ligne.

blogueurs publier des articles qui peuvent être lus gratuitement sur leurs sites Web. Auparavant, ils monétisaient leur blog avec des bannières publicitaires et des liens d’affiliation. Maintenant, je me rends compte que la création d’un cours approfondi est un moyen plus naturel et plus rentable de générer de l’argent.

Danny Iny a lancé le blog populaire Firepole Marketing pour partager ses connaissances en marketing. Après avoir changé de marque chez Mirasee, il a commencé à créer et à vendre des cours en ligne pour monétiser son public.

podcasteurs abandonner le modèle de parrainage au profit de la vente de leurs propres cours. Cela leur permet de monétiser leur public sans interrompre les émissions avec des publicités pour d’autres sociétés.

John Lee Dumas avait construit l’un des podcasts commerciaux les plus populaires et gagnait six chiffres grâce au parrainage. Il a ensuite créé un cours de podcasting en ligne qui génère plus de revenus.

auteurs Ils augmentent leurs revenus de livres en les diminuant en créant des cours de suivi. Ces cours sont une extension naturelle des concepts qu’ils couvrent dans leurs livres.

Dorie Clark est l’auteur à succès et l’expert en image de marque personnelle. Après le succès de ses livres, elle l’a emmenée au niveau supérieur avec son cours Expert en ligne reconnu.

haut-parleurs qui ont atteint un plafond avec le nombre de concerts qu’ils peuvent prendre, ils créent des cours pour franchir cette barrière. Beaucoup d’entre eux parlent en fait gratuitement, car je peux les faire encore plus avec les ventes de cours qui en résultent.

Michael Port a pris des notes importantes dans le monde entier au cours des 15 dernières années. Maintenant, le traditionnel a été retiré de la clé, il peut donc se concentrer sur la création d’un plus grand impact grâce à ses cours en ligne.

Coachs et consultants qui ont atteint la capacité et ne peuvent pas échanger plus de temps contre de l’argent, ils se développent en créant des cours en complétant numériquement leur coaching.

Mari Smith est la principale experte de Facebook en marketing et conseil pour d’innombrables entreprises. Afin d’élargir sa taille, elle partage ses connaissances marketing à travers des cours en ligne.

Vous rencontrerez ces personnes et bien d’autres, y compris des experts en conditionnement physique, des athlètes, des danseurs, des artistes, des ingénieurs et d’autres personnes qui partagent leurs compétences et leurs connaissances en ligne, tout au long de ce guide.

Donc, si vous avez la capacité ou la passion ou le public ou le contenu que les gens veulent, le vendre en tant que cours en ligne est un excellent moyen de générer des revenus.

Créer et vendre des cours en ligne | Plateforme de cours en ligne Thinkific

Cours en ligne pour les achats des clients

Certaines entreprises inversent le modèle et utilisent des cours en ligne comme moyen de créer un public qui continue ensuite à acheter d’autres produits.

HootSuite, un logiciel de gestion des médias sociaux, par exemple, propose des cours gratuits de marketing social à la Hootsuite Academy. Plus de 250 000 personnes ont suivi ces cours, dont beaucoup sont devenus des clients avec leur logiciel.

Comment utiliser Hootsuite Thinkific pour créer des cours en ligne gratuits

Je l’ai fait moi-même chez Thinkific. En 2016, nous avons créé un cours en ligne appelé Créateur de cours rentable en interviewant des dizaines de meilleurs entrepreneurs en ligne. Le cours avait un prix modique que nous avons fait don à Pencils of Promise, un but sans but lucratif dédié à la construction d’écoles dans les pays en développement.

Nous avons fini par collecter des fonds pour une grande cause, mais nous avons également créé beaucoup de connaissances sur la marque autour de Thinkific, tout en apprenant à devenir des entrepreneurs qui créeront des cours en ligne rentables. Une victoire pour tous!

Si vous avez déjà un produit, tel qu’un logiciel, la création d’un cours en ligne vous aidera à attirer des clients potentiels. Dans ce cas, vous souhaitez suivre le cours gratuit ou le vendre à un prix nominal, car votre revenu réel proviendra de vos produits existants.

« Pour Moz, le contenu éducatif et l’aide au marketing ont été couronnés de succès au premier plan de notre mission et la meilleure façon que nous avons trouvée pour développer notre communauté et notre clientèle. » -Rand Fishkin, fondateur, Moz

Cours en ligne pour la réussite des clients

Dans ce scénario, les entreprises utilisent des cours en ligne pour former leurs clients à l’utilisation de leurs produits et s’assurer qu’ils ne sont pas laissés à un concurrent. Ceci est très populaire parmi les entreprises dont les produits ont une courbe d’apprentissage.

La logique derrière cette approche est simple: lorsque vous aidez les clients à réussir avec votre produit, ils ont tendance à avoir des valeurs à vie plus élevées, des taux de partage inférieurs et sont plus susceptibles d’envoyer d’autres clients dans votre entreprise.

« Un client instruit est un client capable. Un client capable de repousser les limites de ce qui est possible avec votre produit, forçant l’innovation, l’analyse comparative et, finalement, la valeur nette. « -Michael Litt, co-fondateur et PDG, Vidyard

Prenez-le plus tard, par exemple. Leur logiciel vous aide à gérer et à planifier les publications sur les réseaux sociaux. Bien que le logiciel lui-même soit facile à utiliser, la plupart des gens ne savent pas comment réussir avec les médias sociaux.

Ils ont découvert que les gens s’abonnent à leur logiciel, l’utilisent sans grand succès sur les réseaux sociaux, puis s’en vont. Pour y remédier, ils ont créé un cours qui a enseigné aux clients comment développer leurs médias sociaux en suivant la meilleure façon d’utiliser le logiciel pour ce faire.

Le cours a été un énorme succès, les aidant à augmenter la fidélisation de la clientèle 320%!

Plus tard, il utilise Thinkific pour créer des cours en ligne Créer et vendre des cours en ligne | Plateforme de cours en ligne Thinkific

La plupart des exemples auxquels nous ferons référence dans ce guide se réfèrent au premier cas d’utilisation (génération de revenus), bien que les concepts soient les mêmes quelle que soit la raison pour laquelle vous créez un cours.

Quelle que soit la raison de la création d’un cours en ligne, vous remarquerez un fil conducteur – Les cours en ligne sont un vecteur de transformation. Vos élèves ne viennent pas vers vous pour obtenir des informations qu’ils peuvent trouver en ligne. Ils cherchent à améliorer leur vie d’une certaine manière, et votre cours en ligne en est la clé.

Les cours en ligne comme vecteur de transformation Créer et vendre des cours en ligne | Plateforme de cours en ligne Thinkific

Nous nous sentons incroyablement privilégiés pour aider à soutenir des dizaines de milliers de personnes et d’entreprises en créant des cours en ligne, et en retour, en aidant à créer des millions de personnes dans le monde dans leur vie. Et comme tout créateur de cours en ligne vous le dira, le voyage commence par découvrir ce que vous apprendrez.

« Arrêtez la banque d’informations pour attirer les clients, les clients et les ventes. Commencez à chercher comment créer des expériences puissantes et dynamiques dont les gens se souviendront et chériront pour le reste de leur vie. Des expériences qui provoquent des transformations … « – Marisa Murgatroyd, Live Your Message

ADD_THIS_TEXT


CHAPITRE 2

Choisissez un sujet de cours en ligne

En 2012, John Lee Dumas venait de terminer un stage dans l’armée américaine et cherchait ce qui suit. Il a commencé à écouter des podcasts pour trouver l’inspiration, mais ses podcasts préférés ne sortiront qu’une fois par semaine.

Réalisant qu’il y avait une opportunité, John a décidé de créer un podcast quotidien avec des interviews pour les entrepreneurs. aujourd’hui, Entrepreneurs en feu est l’un des podcasts commerciaux les plus populaires au monde, avec des millions d’auditeurs et plus de 2 000 interviews avec les meilleurs entrepreneurs. Il s’agit d’un trésor d’informations commerciales.

Au départ, John a généré des revenus de parrainage, mais il est rapidement passé aux cours en ligne pour se développer. Il aurait pu créer un cours sur n’importe quel sujet d’affaires, mais au lieu de deviner, il a écouté les besoins de son public. Ayant été témoin du succès de John en tant qu’hôte de podcast, il n’est pas surprenant que son public ait voulu apprendre à démarrer et à développer son propre podcast.

En octobre 2013, John a lancé Podcasters Paradise. Rien qu’en janvier 2018, il a généré plus de 43000 $.

Rien qu’en janvier 2018, @johnleedumas a réalisé 43000 $ grâce à ses cours en ligne. Découvrez comment Cliquez pour tweeter

Comme John, vous voulez être stratégique sur le sujet de votre cours en ligne, car cela pourrait faire la différence entre générer 0 $ et générer 43 000 $ en un mois.

Sujet doux + public cible spécifique = cours gagnant

« Apprenez à connaître votre public et restez sur le sujet. Débarrassez-vous des peluches. Une fois que vous connaissez votre objectif avec votre contenu (qui devrait générer un résultat spécifique pour ceux qui le consomment), restez à l’écoute pour savoir comment ils peuvent atteindre ce résultat. « – John Lee Dumas, Entrepreneurs en feu

Si vous avez déjà un public, il devrait être assez facile de vous limiter au premier sujet du cours en ligne. Demandez! Pour ce faire, vous pouvez envoyer votre liste par e-mail avec un sondage. Utilisez Typeform pour en créer rapidement un qui les oblige à terminer ce qu’ils aimeraient apprendre.

Vous pouvez également demander à vos abonnés sur les réseaux sociaux. Facebook et Instagram ont des fonctions pour créer des sondages. S’il y a un net gain dans les réponses, ce sera un bon sujet pour commencer.

Si vous n’avez pas un large public, mais que vous produisez du contenu sous la forme d’articles de blog, de vidéos YouTube, d’épisodes de podcast ou d’autres types, c’est un bon point de départ. Idéalement, votre cours en ligne portera sur le même sujet que votre contenu couvre.

Si vous traitez plusieurs sujets, choisissez le plus populaire et commencez par là. Vous pouvez créer des cours en ligne supplémentaires sur d’autres sujets à l’avenir.

« Ne vous limitez pas au lancement d’un produit – vous pouvez lancer autant que vous le souhaitez. Et si vous me demandez, c’est la définition de la liberté professionnelle et financière: une entreprise que vous pouvez facilement faire. – Shaa Wasmund

Simon Sinek, l’auteur populaire de Start With Why, a créé un cours en ligne qui était une extension des sujets traités dans le livre. Le cours aborde plus de détails sur la façon de trouver pourquoi. Il est naturel que les personnes intéressées par le livre soient également intéressées à suivre le cours pour en savoir plus.

Cours en ligne Simon Sinek | Créer et vendre des cours en ligne | Plateforme de cours en ligne Thinkific

Si vous n’avez même pas de contenu, cela ne signifie pas que tout espoir sera perdu. Vous avez probablement une compétence que d’autres pourraient apprendre. Pensez aux choses que les gens ont demandées par le passé.

Deanne Love, din Hooplovers, est l’exemple parfait. Deanne était professeur d’anglais au Japon et avait une passion pour le hula hooping. Pendant le week-end, elle a dansé dans le parc et a pratiqué ses mouvements circulaires. Il ne fallut pas longtemps aux spectateurs pour s’approcher d’elle pour apprendre ses mouvements.

Deanne a réalisé qu’elle pourrait potentiellement enseigner aux gens du monde entier si elle créait un cours en ligne. Et regardez, c’est comme ça que les Hooplovers sont nés. Aujourd’hui, des milliers de personnes achètent leurs cours et ont même une équipe de formateurs avec boucles d’oreilles accueillant des ateliers à travers le monde.

Deanne Love apprend la danse du cerceau en ligne Créer et vendre des cours en ligne | Plateforme de cours en ligne Thinkific

« Restez concentré sur les résultats que vos clients vont investir. Concentrez-vous sur le rétrécissement de votre public, la réduction de vos résultats et le rétrécissement de votre contenu, et votre cours se démarquera instantanément. « – Jeanine Blackwell, crée des cours en 6 chiffres


CHAPITRE 3

Validez votre cours en ligne

En 2015, Dorie Clark vient de publier son deuxième livre, Stand Out. Le livre a été un énorme succès et est devenu l’un des livres de conduite les plus importants de l’année.

Mais Dorie a toujours voulu créer un cours en ligne. Elle savait que cela l’aiderait à accroître son impact, à toucher plus de personnes et à gagner plus de revenus.

L’étape logique consistait à créer un cours en ligne qui approfondirait les concepts qu’elle avait acquis dans son livre. Cependant, Dorie a échoué avec un sujet précédent du livre, car elle a fait des hypothèses sur ce que les gens voulaient. Elle ne voulait pas faire la même erreur avec son cours en ligne.

Pour chaque entrepreneur là-bas, avec un cours en ligne réussi, il y a probablement des dizaines de personnes qui avaient un sujet merveilleux et ont commencé à créer le cours, mais qui se sont arrêtées. Ils n’étaient pas sûrs que leur cours générerait des revenus. La peur de l’échec le retenait.

Et c’est une crainte valable, car il y a des dizaines de personnes qui ont créé des cours en ligne juste pour découvrir que personne ne voulait payer pour eux. Au lieu de laisser la peur la retenir, Dorie a décidé de valider son idée et de la vendre à l’avance.

Cela fait trois choses:

  1. Vous indique s’il existe une application pour votre cours.
  2. Si vous le pré-vendez, vous avez la preuve qu’il peut générer des revenus.
  3. Crée une liste de personnes susceptibles d’acheter lors de votre lancement.

Dorie Clark crée des cours en ligne | Créer et vendre des cours en ligne | Plateforme de cours en ligne Thinkific

Valider sur demande

Un moyen simple de valider un cours consiste à examiner votre public actuel. Avec un logiciel comme ça Typeform, vous pouvez créer un sondage vraiment intéressant. Dans le sondage, demandez au public de vous dire quels sujets les intéressent. Et si vous avez un sujet en tête, demandez s’il s’agit d’un cours qu’ils achèteraient.

Vous avez une idée de sujet pour votre prochain cours en ligne? Validez-le en demandant à votre public s’il serait intéressé à créer un sondage @form Cliquez pour tweeter

En décembre 2015, Dorie a envoyé un e-mail sur sa liste. L’enquête a commencé par une question critique: « Quel est votre plus grand défi professionnel actuellement? »

Une telle question permet aux répondants de répondre comme ils le souhaitent, quelle que soit votre ligne de questions ci-dessous.

Elle a ensuite posé quelques questions démographiques de base (âge, sexe, etc.) et leur a demandé d’évaluer les sujets qu’elle écrivait le plus à leur sujet. Devenir un expert reconnu dans n’importe quelle industrie s’est avéré être la réponse la plus populaire.

N’oubliez pas de compter également sur vos réseaux sociaux et hors ligne, si vous ne disposez pas d’une grande liste de diffusion. Vous pouvez déposer le sondage dans les groupes Facebook auxquels vous appartenez ou demander à vos clients actuels lorsqu’ils achètent certaines des autres offres de produits.

Pré-vendez votre cours en ligne

Vous pouvez également envisager de pré-vendre le cours. Non seulement cela prouve qu’il y a une demande, mais il génère également des revenus avant le lancement. Rien de tel que de payer des clients pour vous motiver à créer ce cours!

«Les gens voteront par carte de crédit. Si je ne donne pas vraiment d’argent, l’idée n’est pas encore validée. « – Michael O’Neal

Bien que Dorie ait suffisamment de données, elle voulait s’assurer que les gens paieraient réellement pour son cours. Il s’est adressé à cinquante personnes qui ont répondu au sondage et leur a demandé si elles seraient disposées à consulter la description d’une page de cours et à fournir des commentaires.

Il a également demandé s’il serait intéressé à s’inscrire au cours, si cela coûtait 500 $ et pourquoi ou pourquoi pas. Quinze personnes ont répondu et cinq ont dit oui. C’est un taux de réussite de 33%, plus que suffisant pour le valider.

Comme Dorie, vous devez d’abord découvrir une description d’une page. Utilisez Thinkific pour créer rapidement page de vente et collecter les paiements. Il indique simplement que le cours n’a pas encore été créé.

Créer des pages de vente pour des cours en ligne dans Thinkific | Créer et vendre des cours en ligne | Plateforme de cours en ligne Thinkific

Envoyez ensuite votre audience sur cette page. Vous n’avez pas à en faire la promotion auprès de tout le monde. Choisissez un petit sous-ensemble de votre public fortement impliqué et servez-le. Si vous atteignez un certain objectif, disons 10 ventes, considérez-le comme validé et passez à l’étape suivante pour créer le cours. Sinon, retournez l’argent et revenez à la première étape.

Les gens sont maintenant très à l’aise avec ce modèle de pré-achat après le succès majeur de certaines sociétés de financement participatif telles que Kickstarter et Indiegogo. Afin de stimuler les premiers acheteurs, vous pouvez offrir le prix à un prix anticipé et ensuite changer Thinkific avec notre fonction de prix flexible en un clic.

Le client et le propriétaire de l’agence de marketing digital Matt Kohn généré des ventes de 30 000 $ avant il a créé son cours (regardez notre interview avec lui pour savoir comment il l’a fait ici). Avec la validation de la demande d’idées de cours en ligne, il a procédé à la création de la formation pour sa première visite client.

Lancer un cours pilote

À la suite de son expérience de prévente, Dorie a envoyé un autre e-mail à son public plus large. Il a ouvert quarante places dans un cours pilote spécial pour devenir un expert reconnu qui consisterait en six webinaires en direct sur une période de cinq semaines.

En échange de partager les commentaires fréquents sur le cours (et de fournir des témoignages s’ils le souhaitaient), les participants y auraient un accès plus personnel et à un prix beaucoup plus bas: 500 $, au lieu de 2000 $. cela coûterait le cours lors de son lancement officiel.

Lancer un cours pilote comme celui-ci est un moyen de consacrer un minimum d’efforts à la création de votre cours en ligne, avant d’investir plus de temps à le prolonger une fois qu’il a été validé. Notez que le cours pilote de Dorie était une série de webinaires en direct. Il n’avait pas encore commencé le cours.

La création d’un cours pilote a pour but de montrer que les gens sont prêts à payer pour un cours sur le sujet choisi et à obtenir rétroaction et témoignage de vos étudiants. Au fur et à mesure que vous recueillez les questions et les commentaires de vos étudiants, vous pouvez améliorer votre cours en améliorant le contenu ou en y ajoutant des formations et des ressources supplémentaires.

N’oubliez pas, votre cours pilote est le vôtre cours en ligne minimum viableil est donc juste d’accorder au premier groupe d’étudiants une remise pour l’inscription, comme l’a fait Dorie. À mesure que vous améliorez votre cours et / ou ajoutez plus de contenu en fonction des commentaires, vous pouvez augmenter le prix.

Si vous songez à sauter cette étape, vous devez savoir que moins d’une heure après l’envoi de cet e-mail, Dorie a gagné 22 500 $.

Découvrez comment @dorieclark a déjà vendu son cours en ligne pour 22 500 $, juste avant de commencer à le créer Cliquez pour tweeterDorie Clark organise ses cours en ligne chez Thinkific | Créer et vendre des cours en ligne | Plateforme de cours en ligne Thinkific

PS: Vous n’avez pas le temps de lire l’intégralité du message? Cliquez pour en télécharger la version PDF!


CHAPITRE 4

Créer du contenu de cours

Une fois que vous avez validé le sujet et que vous savez qu’il y a une demande, il est temps de créer le cours lui-même!

Dans la plupart des cas, un cours en ligne n’est qu’une séquence vidéo. Vous pouvez ajouter d’autres types de médias, tels que des images, des extraits sonores et des fichiers PDF. Pour rendre les choses intéressantes, vous pouvez également ajouter des tests et des quiz, que nous décrirons plus loin dans ce guide.

Le cœur de votre cours sera constitué de vidéos dans lesquelles vous expliquerez le sujet que vous apprenez de manière pas à pas. Vous pouvez enregistrer devant une caméra, ou vous pouvez enregistrer une émission d’écran, où vous partagez ce qui est sur l’écran de l’ordinateur et parlez de vos actions.

Choisissez le type de vidéo en fonction de ce que vous apprenez. Si vous apprenez le yoga, vous devrez vous inscrire devant une caméra. Si vous apprenez aux gens à utiliser Excel, vous devrez diviser votre écran.

Outils de trading

À cet égard, commençons par nous assurer que nous avons les bons outils. L’outil le plus important est votre ordinateur. Techniquement, si votre ordinateur portable ou votre ordinateur possède une caméra intégrée et un microphone, vous avez ce qu’il faut pour créer un cours en ligne. Pour une meilleure qualité de production, nous proposons les outils suivants:

ScreenFlow – C’est le meilleur logiciel de partage d’écran. Si votre cours est principalement composé de captures d’écran, procurez-vous Screenflow. Il capturera l’écran et la voix lorsque vous naviguerez sur l’ordinateur et expliquera vos actions. Vous pouvez également modifier la vidéo résultante si vous faites des erreurs.

Utilisez @screenflow pour créer facilement du contenu vidéo pour votre prochain cours en ligne Cliquez pour tweeter

Audio Technica ATR 2100 – Le microphone ATR 2100 est un microphone populaire parmi les créateurs de cours en ligne. Il existe de nombreuses autres options, mais c’est abordable et produit un son extrêmement clair.

Webcam Logitech HD Pro C920 – Il s’agit d’une caméra vidéo de haute qualité extrêmement abordable. Vous n’avez qu’à l’aggraver sur votre ordinateur et commencer à enregistrer des vidéos HD.

Inscription aux cours en ligne Créer et vendre des cours en ligne | Plateforme de cours en ligne Thinkific

Des outils supplémentaires

Les trois outils énumérés ci-dessus sont plus que suffisants pour vous aider à démarrer. Si vous recherchez une valeur supplémentaire pour la production, vérifiez les points suivants:

Appareil photo reflex numérique Canon EOS Rebel T5 – Si vous avez besoin d’un appareil photo que vous pouvez emporter à l’extérieur, ne cherchez pas plus loin que ce reflex numérique Canon.

Trépied AmazonBasics léger – Ce trépied fonctionne bien avec Canon, si vous devez rechercher l’appareil photo quelque part.

Studio vidéo LimeStudio – Plus l’éclairage est meilleur, plus les clips vidéo sont beaux. Ce studio dans une boîte est un kit très abordable qui a tout ce dont vous avez besoin.

Outils avancés pour créer des cours en ligne | Créer et vendre des cours en ligne | Plateforme de cours en ligne Thinkific

Pour réitérer, vous n’avez pas besoin d’une configuration comme celle-ci, surtout si vous ne faites que commencer. L’ordinateur ou l’appareil photo est assez bon pour commencer.

Créez votre plan de cours

Avant de commencer à créer vos vidéos, cela vaut la peine de passer du temps à planifier votre structure de cours en ligne et à créer un programme. Vous pouvez également rédiger le cours complet ou noter les points de discussion. Cela peut vous faire économiser des heures de relecture et d’édition plus tard.

Il vaut mieux commencer par la fin en tête et revenir en arrière. Réfléchissez au résultat que vous souhaitez pour vos élèves une fois le cours terminé.

Notez ce qu’un élève aurait dû apprendre ou faire chiar înainte de îți completează cursul. Care a fost ultimul pas sau lecția spre finalizarea acestui curs? Apoi, continuați să vă deplasați înapoi până când ajungeți la o poziție naturală de pornire.

Apoi, organizați-vă brainstorm-ul într-o ierarhie pe două niveluri de capitole și lecții. Un mod ușor de a face acest lucru este să determinați care părți din experiența dvs. de învățare sunt repere și care sunt pași.

Etapele sunt realizări majore, iar pașii sunt micile victorii necesare pentru a ajunge la fiecare realizare majoră. Determinați realizările majore pe care elevul dvs. le va obține la finalizarea cursului. Puteți trata aceste repere ca fiind capitolele cursului dvs. online din Thinkific.

În continuare, începeți să sortați pașii dvs. sub repere. Nu uitați să vă tratați pașii ca lecții în Thinkific.

Creator de cursuri online Thinkific | Creați și vindeți cursuri online | Platforma de curs online Thinkific

Această etapă poate deveni un pic complicată și ar trebui să înceapă să lumineze orice probleme cu privire la modul în care ți-ai structurat deja cursul. Dacă te-ai blocat vreodată, revino la propria experiență de învățare cu subiectul. Ce ai sfârșit să faci mai întâi? Ce-ai fi dorit să fi făcut mai întâi după aceea?

În cele din urmă, trebuie să ne asigurăm că nu creăm nicio muncă suplimentară pentru noi sau pentru viitorii noștri studenți. Aruncați o privire cu adevărat critică la programa propusă. Încercați să scăpați de orice accesorii sau pași inutili. Întrebați-vă lucruri de genul:

• Este pasul crucial pentru a ajunge la acest punct de reper?

• Elevul meu învață de fapt ceva aici?

• Se pot combina aceste etape?

• Știa deja că publicul meu va intra în acest curs?

• Este prea mare acest capitol? Prea scurt? O pot combina cu alta?

• Aș fi luat acest curs când am început?

La sfârșitul acestui exercițiu, ar trebui să ai o structură solidă pentru cursul tău.

Creați conținut implicat

Acum aveți instrumentele și știți ce conținut doriți să creați, până la lecțiile individuale. Este timpul să începeți să filmați!

În acest moment, doriți să păstrați succesul elevului dvs. în minte. Oamenii cumpără deseori cursuri online, dar nu le termină niciodată din mai multe motive. Vom acoperi modalități de a aborda acest lucru mai târziu, dar trebuie să știți că a face conținutul dvs. captivant și incitant va face un drum lung pentru a-i păstra pe studenți interesați.

Așadar, pentru fiecare videoclip pe care îl creați, asigurați-vă că are toate cele trei:

  1. Foarte util sau educativ, astfel încât elevii să învețe ceva.
  2. Distracție, astfel încât studenții să nu se distragă.
  3. Inspiră acțiunea astfel încât studenții să transforme teoria în rezultate.

„Conținutul epic este orice tip de conținut care va schimba jocul în cele din urmă pentru cei care îl consumă. Ar trebui să fie întotdeauna cel puțin educativ, inspirator sau distractiv – și, dacă este posibil, toate cele trei în parte. ”- Chris Ducker, chrisducker.com

Faceți-vă conținutul educativ

Obiectivul dvs. atunci când creați conținut de curs online ar trebui să fie acela de a crea cea mai bună bucată de conținut despre subiectul dvs. specific. Pentru a realiza acest lucru, va trebui să faceți câteva cercetări pentru a afla cu ce concurenți.

Pe măsură ce studiați conținutul concurențial, căutați lacune pentru a completa sau o oportunitate de a acoperi același subiect, dar dintr-un unghi dificil. Conținutul dvs. trebuie să fie mai bun, mai detaliat sau diferit într-un fel diferit pentru a ieși în evidență.

Clarify the big idea for your content, and then organize all of your supporting insights and ideas (your “raw material”) into themes and/or steps that support your big idea. Your goal is to present your ideas in a methodical and logical sequence that guides your audience from Point A (their current reality) to Point B (their desired reality).

Share as much information about your topic as you can, to the extent that it is still useful and relevant to your topic, but don’t overwhelm your audience with too much information. If your video gets too long, break it up to help your audience process your information effectively.

“Start with the key insight that, if internalized, will change everything for the reader. Then build on that until everything that needs to go with it for coherence and clarity are included.”– Danny Iny, mirasee.com

Make Your Content Entertaining

You don’t need to produce a Netflix show here but there are some principles that you can borrow from them to keep your students engaged.

Start with a hook – Most TV shows start with an interesting scene that makes you want to watch all the way through to find out what happens next. In the same way, you can start your lessons with a hook or a bold promise of what’s to come.

Evoke an emotional response – Most people won’t remember what you say, but they will always remember how you made them feel. For your content to be memorable, it must evoke an emotional response. If your content doesn’t make your audience feel something, they will soon forget it.

Challenge your audience’s assumptions – Don’t be afraid to challenge your audience’s assumptions about your topic. If the current trend in your industry is to do things a certain way, don’t hesitate to go against the trend and recommend a different solution. Telling people what not to do is often just as valuable as telling them what to do.

Tell a story – The best TV shows are really just great stories. In the book Building a StoryBrand, author Donald Miller emphasizes the importance (and effectiveness!) of using storytelling in your content as well. The more you tell stories that your customers can relate to, the more likely they are to engage with your content.

Finally, the best piece of advice we can give you is to just be yourself. If you’re naturally funny, don’t curb those instincts because your topic is serious. Conversely, don’t force yourself to be funny. By being authentic on camera, your students will connect with you more.

Elizabeth Rider creates online courses | Create and sell online courses | Thinkific online course platform

Make Your Content Inspirational

At the end of the day, no matter how educational or entertaining your content is, if your students don’t actually do anything with it, they won’t get results.

To inspire your audience to change and/or take action, your content should address the problem they want to solve (their pain/current reality) as well as the benefits of your proposed solution (their pleasure/desired reality).

You should also always include a clear next step (a call to action) for your audience to take at the end of each video lesson. It could be an assignment, a quiz, or simply that they should move to the next video.

Finally, it’s not enough to just tell students what to do. You also need to help them believe in their ability to do it. This concept is known as self-efficacy, which is defined as a person’s belief in their ability to succeed.

If your audience doesn’t believe they can do something, it doesn’t matter how clearly you articulate the required steps to them, they won’t take action. They need to believe that the new reality you’re promising them is possible for them.

The way you do this is through social proof. Show your audience examples of other people just like them that have followed the steps you are teaching and achieved the result you are promising. The vast majority of your audience needs to see social proof before they will take any action.

“The real value of any educational content is when it’s applied. You need to get the viewer to actually apply what they’ve learned, and to do that, you must make it a must for them. Make whatever it is you want them to do be irresistible. That often is done by explaining the benefits (the pleasure), as well as the consequences (the pain) of not taking action.”– Stefan James, projectlifemastery.com

Alright, that’s enough theory. Go shoot your videos and finish creating your online course!

One final piece of advice, don’t get caught up in trying to make it perfect. That’s another reason why most people don’t actually launch their courses.

The beauty of online courses, unlike a book, is that you can always update it. Create your videos now, no matter how unpolished you may think they are, put them online, and then refine them over time as your students give you feedback.


CHAPTER 5

Host Your Online Course

Chris Newman is a professional drone pilot who specializes in remote-controlled aerial videography and photography. In April 2014, Chris published a short video on his YouTube channel to announce that he was going to create a course about drone flying.

Chris already had a large library of videos from his drone. With the addition of some how-to content, he had a great starting point for his online course. He was already using YouTube to share many of these videos but he needed something where people couldn’t access his course without paying for it.

Chris Newman create online courses with Thinkific | Create and sell online courses | Thinkific online course platform

He needed to create a site with a sales page, the ability to upload and host his videos, collect payments through an online credit card form, and instantly let his customers stream said videos.

There are 3 ways to do this:

Option 1: Self-Hosting

As the name suggests, you host the videos on your own with this option. This means renting a server, setting up a website on it, setting up a payment processing system, and so on.

There are software like WordPress for creating the site, and plugins for the rest, but at the end of the day it still requires a lot of technical knowledge and is very time-consuming to set up. Not to mention that if things break down, you’re on your own to fix it.

When Chris created his online course, he used his WordPress website with an e-learning theme to host it. With his course up and running, he started running ads and hosting webinars to promote his course. One time, after spending about $1,500 on ads, he drove so much traffic to his course website that it crashed.

When the same thing happened a second time, he knew he needed to find a better system to host his course.

Option 2: Online Course Marketplaces

Chris had heard of marketplaces like Udemy, where you simply upload your videos and let them do the rest. They promote it to their database of students, they collect the payments, they ensure that students can access the videos.

It sounds great but, at the end of the day, they control everything. You have to comply with their terms and conditions, and you’ll often have restrictions like how much you can price your course at or how many times you can email students. They also take a massive cut of your sales.

It was important for Chris to have complete control and flexibility when it came to pricing his course. He wanted to be able to create discount codes for his online course so that he could offer a special price for certain people (such as people who attend his webinars, for example). He also wanted to give his students the option to pay for his course in a series of monthly payments rather than pay the full price upfront.

Option 3: Learning Management Systems

Online course platforms, or Learning Management Systems (LMS), are the best of both worlds. They give you full control over everything and they’re very easy to set up.

Thinkific is one example. To sell your online courses on Thinkific, all you have to do is sign up for an account and upload your course content. Thinkific has all the features you need to then sell and deliver that course.

Payment systems are already built in so all you have to do is set your price. With a few clicks you can change the branding and design of your entire site. You can create powerful sales pages for your courses with our drag-and-drop builder.

The learning experience for your students will also be a lot better. Your course content is delivered to them in an intuitive interface, and they can even access it on their phones. You can also add interactive elements like quizzes and surveys.

“Thinkific is a very full-featured online course package. For us here at DottoTech, we’ve really rebuilt our business around using Thinkific to deliver much of our content.” – Steve Dotto, DottoTech

Having tried other options, Chris decided that Thinkific met all his criteria. He opted for our Business Plan, where in exchange for a fixed monthly fee, he keeps all the revenue from his course sales.

And thanks to our Bulk Upload feature, Chris was able to upload all of his course content in just a few minutes.

Site Builder Theme on multiple devices and display types | Create and sell online courses | Thinkific online course platform

Create and sell online courses | Thinkific online course platform


CHAPTER 6

Price Your Online Course

Before we launch our course to the public and start generating revenue, there’s a little question we need to answer first. How much are we going to charge?

This bears more than a few minutes of thought because incorrectly pricing your online course might lead to lost revenue. Price it too high and people may not buy. Price it low and you’re leaving money on the table.

Additionally, the price of your course has a direct impact on virtually every aspect of your online course business – from the marketing to the type of students you attract, to how much support and attention you can provide to your students.

The question of online course pricing also comes up a lot in our Facebook Group, and among online instructors in general. There isn’t a one-size-fits-all response but there are some guidelines you can follow to arrive at your unique price point. We’ve included the salient points in this guide, but you can also read this guide to online course pricing if you want to dig deeper.

Choose A Business Model

We need to start by picking a business model. There are two broad categories – one-time or recurring (also known as a membership model).

With a one-time model, students pay you upfront or in installments to access your online course. Typically, once payment is complete they have unlimited access to your course. This is the model that Chris Newman uses.

With the membership model, students pay you on a regular basis, usually monthly. This works if you always have something new for them every month. If they cancel their subscription, they lose access to your program.

“Your membership site is going to involve the addition and delivery of fresh, new content over time as opposed to being something that’s a finished article that is static and is complete in terms of the learning objectives. The average membership site has regular ongoing content. Usually there’s a a community element to it, sometimes there’s a coaching element.” – Mike Morrison, The Membership Guys

Mimi G uses the membership model for her Sew It Academy where she teaches people how to sew their own clothes. The reason Mimi charges a monthly subscription fee instead of a higher one-time purchase price is because she didn’t want her students to have to invest a lot of money up front to learn a new hobby. She also wanted people to be able to join whenever they want, do as much or as little as they want, and move at their own pace.

Mimi G Sewing Academy | Thinkific Case Study

You can also combine the two models to form a hybrid where people pay a lump-sum for the core online course and then join a membership for ongoing coaching or mentoring.

The simplest way to figure out which model works for you is to ask yourself if you’re going to keep churning out new content every month, or if your course can just be consumed in one go. If it’s the former, use a membership model. If it’s the latter, use a one-time model.

The following guidelines are based on the one-time model, but they apply to memberships too.

Avoid Low Prices

The first guideline is to avoid selling your online course for a low price point, no matter how tempting it may be. There are a few reasons for this.

It degrades your course’s perceived value. I may get into trouble for saying this but a purse is a purse, whether you buy it from Burberry or a street vendor. However, Burberry gets away with astronomical prices because of the perceived value that a higher price point lends to its products. Conversely, when a product is priced cheaply, it’s often seen as lower quality.

Your margins on marketing will be too low. This is especially true if you’re running ads to your course. You may find that spending $500 in ads results in five sales. So if your course is priced at less than $100, you’re actually losing money.

Competing on price is a race to the bottom. No matter what price you set for your online course, someone out there will always be able to beat it. Customers that are loyal to the seller with the lowest price are not the kind of customers you would want anyway. Focus on marketing your online course to people who will respect the value of it, and who aren’t going to cancel their purchase and ask for a refund the moment they find a similar course that is cheaper.

It makes it difficult to attract affiliates and partners. A really effective way to market your course is via Joint Venture Partnerships, where you get someone with a large audience to promote your course for an affiliate commission. But, if your course has a low price, the commissions will be too small for anyone to be interested.

It takes just as much effort to sell a low priced course as it does to sell a high priced one. This might surprise you but it’s true. The sales process you guide someone through in order to sell a lower priced online course probably won’t be much different from the process you guide them through to buy a high priced one. We’ll explore this more in the next section on launching and marketing your course.

Of course, that doesn’t mean you should never have a low-priced course. There are times when it makes sense to give it away free or at low cost to attract leads like Hootsuite and Later, or if you’re doing a pilot course, like we covered in the previous chapter.

However, if your main aim is to generate revenue and your online course provides a lot of value, then price it higher.

Selling online courses at a high price point | Create and sell online courses | Thinkific online course platform

When The Price Is Right

So higher is generally better when it comes to pricing. As we know from our Economics classes, demand falls as we raise our prices. The rate at which demand falls helps us determine a sweet spot where we can maximize revenue.

Let’s say we start by selling our online course at $1,000 and 10 people buy it. That’s $10,000 in revenue. If we double our price to $2,000 and 7 people, that’s $14,000 in revenue. So we’re better off selling it at $2,000 even though fewer people bought it.

But, if only 4 people buy at $2,000, then our revenue is $8,000. The earlier price of $1,000 would have been better.

Ideally, we want to test out different price points so that we can figure out where that sweet spot is. That’s exactly what Greg, our CEO and Founder, did with his first online course. Starting with a price of $29, he gradually increased his price over time. After several increases, he eventually determined that $389 was the optimal selling price for his course.

Here’s a graph to show you what testing different price points until you experience resistance could look like:

Finding the right price for your online course | Create and sell online courses | Thinkific online course platform

Greg started with a really low price, which we don’t recommend for reasons already covered. It’s best to start at a higher price in the ballpark of the sweet spot and then go from there. To determine what that starting price is, follow these guidelines:

Price based on value, not length. Your students aren’t paying you for the number of hours of content you have in your online course. They’re paying for the results that your course promises them. Think about how much your students value those results and what they’d be willing to pay to get that result.

If possible, try to actually quantify the value of the outcome your students can achieve. If taking your online course is going to help someone earn a promotion at work, for example, that is an outcome that can definitely be quantified. They would be willing to pay $1,000 if it helps them get a $10,000 raise.

Consider the cost of your customer’s alternatives. How else would someone learn to achieve the outcome your online course helps them achieve? How many months or years of trial and error would it take? How much money would they have to spend to hire a coach or consultant to help them? Price your course as a more affordable option.

Add Value To Increase Prices

You may find that when you first start out, your sweet spot price point is pretty low. The market has decided that they don’t want to pay above a certain price for your course, based on the value it delivers.

That doesn’t mean your course is a failure. As mentioned earlier, the beauty of an online course is that you can always improve it. If you take your students’ feedback into account and continuously add more value, you can start to increase the pricing. Here are some methods to do that:

Offer one-on-one or group coaching. Both of these methods are great for holding your students accountable for completing your course and providing personalized feedback to them.

Host a monthly live call with students. You can use that time with them to answer specific questions, delve into a specific topic in greater detail, or even invite a guest speaker to share their insights with your students.

Include downloadable resources such as worksheets, templates, checklists, and resource guides. This gives your students more control and enhances their learning experience.

Offer a payment plan. This is a proven way to increase sales of an online course with a higher price point. Many people prefer to spread the cost of a course over an extended period of time rather than pay for it in full up front.

Create payment plans to sell online courses | Create and sell online courses | Thinkific online course platform

Form partnerships to offer software, resources, or other courses. If your course recommends specific resources, tools, or software to your students, then a great way to increase the value of your course is to partner up with the sellers of those resources to create a special offer for your students.

Offer a completion certificate. Course completion certificates are an effective value-add because they give your students something to “show off” once they’ve completed your course. They can also be great for increasing student engagement because the reward of receiving a certificate helps give your students an additional incentive for completing your course.

Offer online course completion certificates | Create and sell online courses | Thinkific online course platform

Create pricing tiers. Buyers love to have different options (it’s a psychological thing). If you only offer one specific price for your online course, then they’re most likely going to look at competing courses as their other options. When you create different price tiers for the same course, you satisfy your buyer’s need to compare different options.

While it’s worth spending time thinking of your course price, you don’t want to get stuck on this step for too long. If you’re still unsure, just pick a price that you feel is affordable but not too low, and start with that. You can even ask a few people what they’d be willing to pay for your online course.

The point is to just start and then updated the prices later as you enhance the course.


CHAPTER 7

Create A Course Sales Page

The final piece before you hit publish is to create the sales page of your online course (also known as your course description, landing page, or sales letter). This is the page that describes your course, but more importantly, persuades someone to enrol in it. It’s the page that people visit before they decide to sign up – or not sign up – for your course.

Step 7 on launching and marketing your course will be all about driving traffic to this page, so it’s important to have your sales page in place first.

Before we go into what makes a good sales page, you need to know the answers to these three questions:

Who is this course for? No one buys a course, they buy solutions to their problems. That means your online course solves a specific problem for a specific group of people. If you’re teaching Excel, then your target audience could be finance students.

What does it help them do? This is where you need to articulate what results your online course helps your target audience achieve. The more specific you are, the better. With the Excel course, you could be making them three times more productive.

Why is that beneficial to them? Try to translate the results they get into real world benefits. If your Excel course makes them more productive, then the benefit could be that they earn a better salary, or get a high-profile finance job.

Once you’ve answered these questions, tie them together in a single sentence using the framework below. This is your Unique Value Proposition, and it forms the core of your sales page.

Online course unique value proposition | Create and sell online courses | Thinkific online course platform

The Anatomy of a Sales Page

Wouldn’t it be great if we could just paste our Value Proposition on our sales page and call it a day? If only it were that simple!

However, you need to do a little bit more to convince people to shell out the fat stacks. You’ll need to unpack your Value Proposition in your sales page using the following 10 elements in order.

A Compelling Headline

The purpose of this headline is to grab your reader’s attention and make them want to keep reading. Think of it as the ad for your sales page. If all your target audience sees is your headline, would it make them want to keep reading?

The Opening Story

Next, present the problem that they are experiencing and remind them of the cost of not solving it. Show your reader that you understand their current pain or frustration by explaining how you too experienced it in the past. This serves as a build up to the solution (your course) which comes next.

“Amplify the consequences of not solving the problem, and the aspirations they hold for the future. This is really the key to making sales, and it is probably the most neglected step in the process.” – Ray Edwards

The Solution (Your Online Course)

If you’ve described the problem well enough, and demonstrated the costs of not solving it, presenting your course as the solution should be the natural next step. This is where you explain what exactly your course teaches and how it can save your students a lot of pain and frustration.

avantages

Like we did with the value proposition exercise, we want to clearly state the benefits that our course brings to our students. If you have a number of different benefits, separate it out into bullet points so that it’s readable.

Bonusuri

List out the bonus materials and resources that are included in your course. We covered some of these in the section on adding value to your course. These are meant to supplement your course material and enhance the overall learning experience for your students.

Testimonials

If readers are still not convinced that your course can do what you promise, you need to show them proof. Include testimonials from past students and describe how your course helped them.

avec Thinkific, you also have the option to collect reviews from your students, and display those reviews on your course sales page.

Online course student reviews | Create and sell online courses | Thinkific online course platform

Credibility

This is where you tell readers who you are and why they should trust you to teach them. You wouldn’t take fitness advice from someone who has never been to the gym, would you? Feel free to boast about your achievements and showcase your expertise here.

Frequently Asked Questions (FAQs)

The FAQ section should overcome any last minute objections and concerns that your reader may have. If you were giving a 1-on-1 sales presentation of your course to a potential student, what questions would they likely ask you before they decide to buy your course?

Prețuri

Technically this part is taken care of for you by the Purchase Buttons that are automatically added to the bottom of your Thinkific course page. That being said, it is still a good idea to actually tell your reader to sign up for your course. Never assume that you reader knows what to do next.

Risk Reversal

It’s all well and good to promise readers you can solve their problems and that you’re the best person to do so. But there will always be a nagging thought on their minds – what if your course doesn’t live up to the promise? The risk reversal is the answer to that.

A common risk reversal technique is to offer a 100% money back guarantee within a specific period of time, such as 30 days. This takes all of the risk of buying your course off their shoulders. You’re basically saying, “I’m so confident that you will like my course that I’m willing to give you all your money back if you don’t.”

If you include all these elements in your course sales page, you should have something that’s really compelling and leads to a high conversion rate. If you need more help with this page, check out our detailed guide here.

Creating a sales page like this for your online course is pretty simple in Thinkific. Our page builder allows you to create the sections mentioned above and add any content you want to it.

Create a sales page for your online course in Thinkific | Create and sell online courses | Thinkific online course platform


CHAPTER 8

Market Your Online Course

Thinkific makes it extremely easy to design your course site, upload your content, set a price, and publish it. But your journey really only starts when you hit that publish button. Now it’s time for you to start promoting your online course and generating revenue.

Let’s look at the journeys of two successful Thinkific course creators to see how they did it.

Nine years ago, Elizabeth Rider started a blog out of her passion for health and wellness. Her blog began as a way to share her insights, nutrition tips, and healthy recipes for anyone interested.

As her readership grew, she realized the blog was something she could potentially monetize. She started by offering 1-1 coaching to her readers and subscribers. When she realized that she couldn’t scale it, she switched to selling online courses. Having already built an audience, her course was an instant success.

Today, Elizabeth’s courses generate hundred of thousands of dollars in revenue for her. And it all started with a small blog years ago.

Elizabeth Rider create online courses with Thinkific | Create and sell online courses | Thinkific online course platform

John Michaloudis, on the other hand, didn’t start with a blog. As an accountant, John was a master at using Excel. He found himself helping others use it and realized that there was an opportunity to package his knowledge into an online course.

Without the advantages of having a large readership or email list, John’s course only made a handful of sales in the early days. But that didn’t deter him. Day by day, week by week, John kept promoting his course and slowly increasing sales.

Today, his course generates over $20,000 per month in income for him, allowing him to leave his job and focus on selling more online courses.

John sells online courses on Excel | Create and sell online courses | Thinkific online course platform

Chances are your journey is similar to one of these two. You may be a blogger, author, YouTuber, or someone with an audience like Elizabeth and you’re looking to monetize that audience with your online course. You have a head start here because you can promote your online course to your email list and make sales as soon as you hit publish.

But, if you’re like John, those sales won’t come right away. You’ll need to constantly promote your online course and it may take months before you start to earn life-changing income.

Either way, you’ll need a sales funnel before you actually dive into marketing tactics. A marketing tactic is a method for spreading the word about your online course. Running ads on Facebook, for example, is a marketing tactic.

A sales funnel, on the other hand, is the entire process that you guide your potential students through, and that ends with them making the decision to enrol (or not enrol) in your course.

In this post we’ll cover setting up a sales funnel for your online course. As for the actual marketing tactics that drive traffic to your sales funnel, head over here and pick one of the many we’ve described!

The Customer Journey

Sunny Lenarduzzi is an award-winning video, social media and online business strategist. She built a successful business helping other companies utilize video marketing and social media effectively. As she started taking on more clients, she created YouTube videos for questions that she commonly received from them.

Over time, her YouTube channel started gaining popularity and Sunny realized that she could create an online course around this. That’s how her YouTube for Bosses course was born.

How Sunny Lenarduzzi Used Video Marketing to Build her Online Course Business | Thinkific Case Study

To launch her course, Sunny set up a live stream boot camp within her Facebook Group. Her plan was to provide a series of free training sessions and then sell her online course at the end of the boot camp.

“The marketing of it was super fun because we did not do paid advertising. We did 10 days of live training, and every day we were teaching a different tip about YouTube. For the first week, it was just straight value. And then on the sixth day we pitched the program, and we had a 90% conversion rate.”

A 90% conversion rate is virtually unheard of but Sunny did this because she understood why people buy.

When @sunnylenarduzzi launched her first online course, she had a conversion rate of 90%! See how she did it Cliquez pour tweeter

Every customer goes through a journey that culminates in buying your online course and achieving that transformation. They start in what’s called an ‘Awareness’ stage, where they are aware that they have a problem that needs solving.

As they start to explore possible solutions to that problem, they move into the ‘Consideration’ stage. And finally, when they’re ready to pick a solution, they move to the ‘Decision’ stage.

So telling people to buy your course by posting it online or putting it in an ad won’t work, because most people are not yet in the ‘Decision’ stage. Some are still considering solutions, others are only aware that they have a problem, or not even.

That means you need to be reaching them at every stage of the journey, not just right at the end.

How customers decide to buy an online course | Create and sell online courses | Thinkific online course platform

The reason Sunny was so successful was because she didn’t pitch her course immediately. She first created YouTube videos for people in the Awareness stage. They were aware of the fact that they needed to be utilizing video marketing, and Sunny was their source of information on this.

As they moved into the Consideration stage where they considered different ways to incorporate video into their marketing, she invited them to the bootcamp. By showcasing her expertise, her viewers became convinced that Sunny’s method was the solution they were looking for.

They were now in the Decision stage so when Sunny presented her online course as the solution they had already decided they were going to get it.

Now Sunny primarily used video, but you can use other content types – blogs, podcasts, email, and so on. For example, when people are in the Awareness stage, you could give them a free checklist in exchange for their email. Then, via email, you could invite them to a webinar. Finally, on the webinar, you could pitch your course and send them to your sales page.

Different ways to get people to buy your online course | Create and sell online courses | Thinkific online course platform

Building A Sales Funnel

Now that you understand how customers decide to purchase, let’s create a sales funnel to mimic that journey. The first step, like Sunny did, is to create content that your target audience is interested in.

So for example, if you have a course on how to train your dog, it would be pretty hard to write an article that covers everything someone needs to know about training their dog (hence the reason you would create a course). But what you can do is tackle a smaller problem that is a part of the overall dog training process.

Here are a few problems that dog owners often face when training their dogs:

  • Their dog won’t stop chewing their furniture
  • Their dog keeps peeing in the house
  • Their dog pulls too hard when being walked
  • Their dog barks at strangers (how rude!)

Every one of these problems would make a great blog post that someone who is trying to train their dog would find helpful. In fact, here are some ideas for headlines that could be used for these blog posts:

  • How to train your dog to stop chewing furniture
  • How to train your dog to stop peeing in the house
  • How to train your dog to stop pulling when walking them
  • How to train your dog to stop barking at strangers

When people visit your site to read your content, offer an incentive for them to sign up to your email list. Sunny had them join her Facebook Group. The point here is that you want some way to communicate with them.

To give you an example, one of the most popular articles on our blog is called How To Price Your Online Course. As you can probably guess, this article helps online course creators (our target market) solve the problem of not knowing what to charge for their course.

We created a Course Pricing Workbook (a fillable PDF document), which we offer as a free resource in exchange for someone’s email address.

Since publishing that article earlier in 2016, we’ve had over 5,000 people read it, and over 1,000 people opt-in to receive our pricing workbook. That’s over 1,000 potential customers for Thinkific (many of whom did become customers), all from a single article! Not bad right?

Again, not everyone who reads your blog post will subscribe to your email list to get the free resource, but the ones that do are giving you permission to communicate with them.

Once you have their email addresses or some way to communicate with them, create a sequence that leads them to purchasing your course. The idea is to provide a lot of value up front to establish your expertise and build trust, before unveiling your online course.

Sunny did this with a 10-day live bootcamp. You can do this with emails or a webinar. An email series would just be a sequence of emails that start by talking about the problem you’re solving and then slowly build up to announcing your online course. A webinar would follow a similar format where you start by giving out value before talking about your online course. Have a look at our guide to creating webinars for more information.

Marketing your online course

Now that you have a sales funnel, it’s time to drive traffic to it.

Driving traffic to your online course funnel | Create and sell online courses | Thinkific online course platform

In very broad terms, there are 4 sources of traffic and sales to your course page: organic traffic from search engines, paid traffic from ads, social media traffic, and referral traffic from affiliates, partners and students.

Organic Traffic

Organic is the holy grail of marketing because it’s “free” traffic. I put free in quotations because it takes time and effort to get there. But when you’re there, you have people visiting your site because the first search result on Google for “learn Excel online” was your course. Here are a few ways to build that up:

SEO

Search engine optimization is about making sure the search engines, like Google and Bing, know that your site is out there and is the right site to surface for certain searches.

You start by deciding which keywords you want to rank for. Use a tool such as Google’s Keyword Planner ou BuzzSumo to identify the most popular keywords related to your course topic.

Let’s say you want people to find your site if they search for “Excel courses” or “Learn Excel online”. The first thing you need to do is make sure your site has these phrases and keywords in it.

Thinkific allows you to add these keywords to your course pages so start there. There’s a lot more to SEO than this, but it’s a good starting point.

Blogging

There are only so many keywords you can optimize your course site for before it starts sounding robotic. Blogging allows you to continuously create new content optimized for various keywords and phrases.

Elizabeth Rider’s journey started with blogging. She wrote a lot of content around nutrition and dieting, and some of her blog posts rank high for those keywords. They attract organic traffic, and some of those visitors go on to look at her course offerings or sign up for her email list.

Using Thinkific, you can also create a Sales Widget for your course and place that sales widget anywhere on your blog.

Sell online courses with the Thinkific sales widget | Create and sell online courses | Thinkific online course platform

YouTube

YouTube is the second most-visited search engine in the entire world (after Google). Some videos can even rank higher than websites in search results.

Start a YouTube channel about your course topic and publish helpful videos on a regular basis. Include a link to your website or course in your video descriptions. Here’s a more detailed guide on YouTube Marketing.

Quora

Quora is a crowdsourced Question and Answer site where you can ask a question and have it answered by anyone else in the world. The top answers get upvoted by the community so that the cream rises to the top.

You’ll likely find questions related to the topic you teach, which means you can answer them yourself and link back to your site. If your answer is good, it will get upvoted and gain visibility. Quora questions often rank high on Google searches too.

Podcasting

Podcasts have risen in popularity in recent years and many of the top podcasts organically attract listeners and traffic from their podcast directory listings.

Think of podcasting as blogging in audio form. It’s another way to create content that attracts more customers.

Postarea oaspeților

Writing posts on other blogs that already have a readership allow you to tap into that audience. A simple Google search will show you which blogs cover the topics you cover in your online course. Reach out to the blog editors and ask to write a post for them.

Guest posting is also a great way to build a backlink to your site, which in turn improves your SEO and search rankings.

HARO

Help A Reporter Out is a great service that connects reporters with relevant experts (aka news sources). By signing up as a news source, you’ll receive an email three times per day that includes media opportunities in which you could be quoted.

Reply quickly for the best chance of getting selected for a quote in an article, and ask for a link back to your site. This link helps your SEO.

Paid Traffic

Realistically, organic traffic does take time to build up. You’ll need to continuously create content in any or all of the formats mentioned above to build up that ranking.

So, if you’re not patient and have some money to spare, advertising is a good option. Just remember that advertising is a scientific process. It’s common to lose money initially but if you continue refining your ads and targeting you should reach profitability.

It’s also not recommended to send your ad traffic directly to your sales page, especially if the people you’re targeting have never heard of you. Instead, send them to a webinar registration page, and use the webinar to convert them into students. Citit our guide on webinars to learn more about this.

When your webinar is ready, try some of the following channels to send paid traffic to it. Remember to ensure you’ve set up tracking correctly so that you can see if your ads actually result in sales of your online course. Thinkific has fields for this built in.

Google Ads

Google Ads lets you create ads that show up when someone searches for the keywords you’re targeting in their search engine. You can specify exactly which words should trigger your ad.

If you install the tracking code correctly, you’ll be able to see which keywords and ads lead to sales and cut out the ones that don’t.

Facebook Ads

Unlike Google, the targeting on Facebook Ads is based on their specific demographics, interests, behaviors, and affiliations.

Since people on Facebook aren’t searching specifically for your course, it’s better to first promote webinar or blog post. You can then collect their email address and promote your course to them via email campaigns.

YouTube Ads

YouTube ads operate under the banner of Google ads but their entirely video based. YouTube allows you to use a combination of keyword targeting, like Google, and behaviour targeting, like Facebook.

A good strategy is to start with an educational or entertaining video that leads to your blog or webinar page.

Anunțuri banner

Reach out to websites and blogs that serve your target audience and offer to pay them to add a banner ad for your course on their website. Before you commit to paying a website owner for a long period of time, ask for the opportunity to test your ad for one month to see how their website visitors respond to your ad.

You can find a designer on Fiverr to create banner ads for you. Create a unique link or coupon code for each website you place banners on so you can track how many sales come from each website.

Social Traffic

Like organic traffic, it takes time for your social media following to build up, especially if you aren’t using any paid promotion techniques. Yet, when done right, it’s a powerful channel because some of your followers will become your most vocal supporters, buying your courses and amplifying your content.

The key to social media is to spend more time adding value than promoting your online course. Post helpful content related to your topic frequently and interact with your followers. As you build a following, it’s ok to occasionally promote your course.

Facebook Page

A Facebook Page is separate from your personal profile. It’s kind of like a profile for your business. Some course creators use their personal name for their business page, others use the name of their course. It depends on your preference, though using your own name helps you build your personal brand.

Your page will allow you to attract fans so you can share content related to your topic with them. Hire a graphic designer to create a professional cover image for your page, and include a link to your course in your page description.

Instagram

Instagram is another great way to build your personal brand. Engagement on IG tends to be higher than in FB. With tools like Stories, it’s a great way to capture attention in a world of distractions.

Follow Later’s Instagram marketing guide to learn more about building your brand with it.

pinterest

Infographics are very popular on pinterest. Create an infographic that shares some interesting facts, statistics, or a step-by-step process related to your topic and publish it on Pinterest. Include a link in your post to help drive traffic from Pinterest to your website or online course. You can easily create attractive infographics using Piktochart.

Facebook Group

Unlike a page, where you push out posts to people, a group is where people can interact with each other. Successful course creators often create two groups, one specifically for their course students (see the chapter on student success), and another that serves as a marketing tool.

The benefits of creating a group for marketing is that you get to be at the center and build your authority. If people are getting value from your group, they’ll eventually pay to access additional value from your online course.

You can also join other Facebook groups related to your topic and participate in discussions there, showcasing your expertise.

Other Forums and Groups

Forums are essentially online communities where people who share a common interest hang out and interact with each other. Get involved in the discussions. Answer questions. Be helpful.

Pay attention to the questions people ask about your topic (this is also a great way to get ideas content ideas for your course). Don’t promote your course without first adding value to the forum.

Referral Traffic

This is probably the most powerful traffic source for course creators, especially in the short term. A referral from someone who has a large audience can give you a large boost in sales.

Imagine if you were selling that Excel course and Microsoft told all their customers they should check it out. Microsoft’s customers trust them, so that trust is instantly transferred over to you. You’re pretty much set at that point.

You may not be able to partner up with a company as large as Microsoft but that doesn’t mean you can’t partner up with a hundred smaller influencers and companies. Here are a few ways to do this:

Afiliați

Let other people promote your course for you in exchange for a percentage of each sale by creating an affiliate program for your course. Reach out to people who have audiences that would likely purchase your course and ask them if they would be interested in promoting your course as an affiliate.

Thinkific users can easily add people (including their students!) to their affiliate program. With a few clicks, you can add a new user to your course, designate them as an affiliate, and choose the commission they will receive from each sale they refer.

Joint Ventures

Find people who are followed by your target market (but are not your direct competitors) and offer to host a webinar for their audience. For example, a blogger who writes articles about your topic but does not have an online course would make a great joint venture partner because their audience would likely be interested in your course.

Spend the majority of your time on the webinar sharing valuable tips about your topic for free, and when you pitch your course at the end of the webinar, split the sales revenue with the joint venture partner.

Blogger Reviews

Find bloggers in your industry and ask them to review your course. A good review from a popular blog related to your topic can definitely help you to increase your course sales.

The best way to get your course reviewed by a blogger is to offer them free access to your course in exchange for a public review of your course on their blog. You can even offer to include them in your affiliate program.

Student Referrals

At some point in your course, ask your students to leave you a review or testimonial for your course. This simple request will help to ensure you receive an ongoing influx of positive reviews from your students, which you can then use in your marketing online. Happy students are also more likely to refer you directly to their friends.

If you receive any negative reviews from your students, use that feedback to improve certain parts of your course to ensure a better learning experience for all future students.

Vorbitul în public

Local events and Meetup groups are a great way to get in front of your target audience. Do some research to find local events related to your topic and contact the hosts of those events. Mention that you have an online course, and would love to give a presentation to their audience.

If they allow their speakers to sell their product or service at the end of their presentation, offer to split the sales revenue with them. Remember not to make your entire presentation a sales pitch. As a rule of thumb, your presentation should be 80% valuable content and 20% sales pitch.

Podcast Interviews

Find podcasts in directories like iTunes related to your topic with audiences that would likely be interested in your course. Make sure you read the description of each podcast (and even better, listen to a few of their episodes) before you contact the host. Send each podcast host a personalized email, introducing yourself and explaining why you think you would be a good fit for your show.

Remember, the purpose of doing a podcast interview is to add value to the listeners. Your interview should not be one big sales pitch for your course. At the end of your interview, tell the listeners how they can get in touch with you and learn more about your courses.

Regardless of what strategy you use, you’re going to have to put in time or money or both. If you don’t already have an email list or online following, don’t expect to make a lot of revenue initially. At the same time, don’t give up. Just keep at it and in good time you’ll see success.

If you’re looking for more help on marketing, check out our Resource page for additional training.


CHAPTER 9

Help Your Students Succeed

Dr. Carrie Rose is an educator, entrepreneur, and professional speaker. As a child, Carrie had dyslexia and struggled with learning. This drove her to pursue a Doctorate in educational leadership and learning strategies so that she could help others with similar problems.

As Carrie got involved in the world of online learning, she realized that many online courses aren’t created in adherence to proper learning strategies. Today, her research and teachings revolve around implementing these strategies in online courses and increasing completion rates.

As an online course creator, your role doesn’t end when you make a sale. It is your responsibility to ensure that your students actually learn what you teach and succeed.

Besides, happy successful students are more likely to refer friends, return to take future courses, provide helpful feedback, leave positive reviews and testimonials, and are less likely to request a refund in the case of paid courses.

In short, when your students are successful, so are you. Let’s start by defining what success is before we talk about how to improve it.

Measuring Student Success

The key to measuring success is to define a clear objective or result that happens from taking your online course and putting it into action. So, for an Excel course, instead of saying ‘getting better at Excel’, define success as being able to create a Pivot Table or something.

To properly measure success the steps are relatively simple:

Before they take the course, or at the very start:

  1. Ask students for their #1 goal or objective in taking this course
  2. Ask them how far towards this goal they think they currently are (1-100%)

After they take the course:

  1. Reiterate the goal they provide you with at the start of the course and ask how far towards this goal they think they currently are (1-100%)

Measure the change in percentage from question 2 before the course to question 3 after the course. There are lots of other iterations you can make on these questions, but if you only ask these questions you’ll have an excellent basis for measuring success.

Thinkific has a built-in feature to achieve this. You can enable student goal tracking in any course to capture their learning objectives at the start of the course and their progress towards that objective at the end of the course.

Capture student goals in your online courseStudents input goals in your online course

“Always build your course with specific learning objectives in mind. Know what you expect your students to already know, and also know what is beyond the scope of the course. You can always create more courses later, on additional topics. Don’t try to boil the ocean, just achieve two or three learning outcomes WELL in one course.” – Joanna Smith, Language Fuel Academy

Ensuring Success

Now that you have a way to determine if your course is making an impact on students, it’s time to work on improving that number. In a perfect world, if your students focus, complete the course, and do the assignments you give them, they should be successful.

In the real world, that doesn’t happen. People have other priorities and responsibilities, they get distracted easily, and unexpected things happen that derail even the best plans.

Your role is to keep them engaged while they’re logged into your course, and get them coming back when life takes them away.

Appeal to all learning styles

Not everyone learns the same way. Some are visual learners, and they like to see images and videos to grasp the concept. Others prefer audio or even text.

Appeal to all styles by creating content that can be consumed in multiple ways. Instead of just using a video, strip out the audio and create a separate audio lesson. Thinkific is mobile-friendly, so students can listen to your course on the go.

Have a downloadable transcript of your lesson, or a PDF summary for people who prefer reading. In Thinkific, you can upload files like these directly into a chapter for easy access.

Adding downloadables to your online course | Create and sell online courses | Thinkific online course platform

Make your content consumable

When we were in school, we had to sit in classes that lasted an hour or half an hour at the very least. As adults, we often don’t have that much time on our hands. We also prefer to learn in bite-sized pieces versus sitting down for a long period of time.

“Adults are selective learners. We pick and choose. If you have your content chopped up into bite-sized pieces, you can ask specific questions to your students to determine which content they should take.” – Dr. Carrie Rose

What Carrie suggests is that you should break your content up into smaller pieces and allow your students to pick and choose what they want. Remember, we don’t measure success by how many hours of the course they’ve watched. It’s about whether they feel they’ve made progress towards their objective.

With Thinkific, you can actually create learning paths like Carrie mentions. Typeform allows you to create a questionnaire with logic-based results. So depending on what students mention when you ask them what they want to learn next, you can automatically suggest the appropriate lesson for them to navigate to.

Create accountability

Back in school we’d get demerit points if we didn’t do our homework. When teaching adults in an online course, demerits don’t really work, so we need other ways of creating that accountability.

Peer pressure is often a powerful way to do this. You can pair students who have similar objectives and have them hold each other accountable. Some course creators have Facebook Groups where students have to post their progress and everyone else in the course holds them accountable.

You can also personally hold students accountable. Carrie actually texts her students if she sees that they are falling behind. In Thinkific, you can see progress reports for your whole class so you know who’s not keeping up.

A more scalable way to follow up is to set up emails. If you integrate an email marketing solution like Aweber, you can create automated emails to go out on certain days based on when someone signs up for your online course.

Integrate Aweber to market your online course | Create and sell online courses | Thinkific online course platform

Add application components

Another way to hold students accountable, but also to reinforce learning, is by getting them to apply the concepts you teach.

Giving them assignments or homework based on the previous chapter is an effective way to do this. You can even have students upload their homework back into Thinkific for you to evaluate.

To take this further, have a simple quiz at the end of the chapter where you ask them if they complete the homework. If they answer ‘No’ then you can stop them from proceeding to the next section until they do. Of course, this is based on an honor system.

Create quizzes for your online course | Create and sell online courses | Thinkific online course platform

Add interactivity

Making your online course more interactive, versus just a one-way flow of information also keeps students engaged. Here are some additional elements you can add with just a click in Thinkific:

  • Quizzes – Throw in a quiz for each chapter to test students.
  • Surveys – Ask students to provide long-form answers or describe their progress.
  • Feedback forms – Collect feedback from students so that you can incorporate it into your online course and make it better.
  • Gamification – Award prizes to students based on progression, and show their progress through your course to urge them on.

Tracking student progress in an online course | Create and sell online courses | Thinkific online course platform

Make your content engaging

We covered this in the section on content creation so I won’t go into much detail here. The basic idea is that your course content should make students want to keep going.

When you watch Netflix, you’ll notice that the most binge-worthy shows are those that build curiosity at the end of each episode. They tease you so that you want to keep watching. You can do something similar at the end of every lesson.

Also keep your teaching style conversational. Often, if you’re reading out of a teleprompter, it can sound robotic. Instead, just be yourself and talk to the camera like you’re talking to a friend. This makes it sound more natural.

Bring students back

If your course takes more than a few hours to complete, chances are your students won’t finish it in the first sitting. When they log off, you want to stay in their minds so that they come back. Here are a few things you can do:

  • Send reminder emails letting students know that they haven’t finished the course. You can easily set this up with a few clicks in Thinkific.
  • Set up accountability groups by pairing students with a partner who will finish the course with them.
  • Create a student Facebook Group where students can interact with you and others.
  • Offer a completion certificate that students can only receive once the entire course is complete. This is a built-in feature in Thinkific.
  • Run a regular group call with students (perhaps once a month) to oversee their progress.
  • Keep track of student progress in your Thinkific dashboard and personally reach out to anyone who is falling behind.

Remind students to return to your online course | Create and sell online courses | Thinkific online course platform

When you come across stats for online learning, you’ll often see that completion rates for online courses are pretty low. The industry average is about 3-5% but this includes courses on other platforms like the ones we’ve mentioned previously.

However, when using all the features in Thinkific and following some of the principles outlined above, you’ll find that completion rates are up above 90%. Carrie’s courses are a prime example of this. Her students are extremely successful, and that’s why she has such a strong brand in the industry.


CONCLUSION

What Will Your Legacy Be?

An annoying characteristic of Leonardo da Vinci was that he would often leave things unfinished. For every work of art he produced, like the Mona Lisa, he had dozens of paintings that were left half-complete.

He also left behind reams of notes on art, science, and engineering, that he’d intended to publish as books. Had he published them, he’d have had a greater impact on future generations.

Right now there are people out there who can benefit from learning the topic you teach. There may already be other online courses on the same topic out there, but they do not have your unique perspective.

By reading this post, you’ve embarked upon a journey to teach what you know by creating an online course. You’ve already started, even if you haven’t actually done any of the exercises yet. The only question is, are you going to finish?

Or will you leave it unfinished and deprive the world of your expertise?

Create and sell online courses | Thinkific online course platform


Avec ces outils, vous pourrez :
– Créer et provoquer grossir votre liste e-mail.
– Créer des pages de captures, des pop-ups et des formulaires que l’on entrer sur son plateforme internet pour collecter des e-mails.
– Créer des souterrain de ventes très facilement. On peut modifier le tunnel de vente aisément en déplaçant les pages du tunnel.
– Créer et héberger des élaboration numériques. Cours en ligne en vidéo, ebook… Vous pouvez héberger vos constitution gratuites tel que payantes sur votre compte.
– Vendre des produits physiques. Tout se connecte systématiquement pour envoyer votre produit au client.


0 commentaire

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *